AI for Nonprofits: How AI Transforms Nonprofit Marketing

Generative AI gives nonprofits the superhuman ability to design, create, and communicate at an unprecedented scale.

In today’s digital landscape, effective communication is vital for nonprofits to amplify their message, engage stakeholders, and drive impact. Many nonprofits suffer from a lack of good design. Many don’t have content creators, and small nonprofits are often overburdened, juggling fundraising and marketing. AI fixes this.

You can be a small, low-budget nonprofit and compete with the giants in getting attention to your cause.

AI enables nonprofits of every size to:

• Create high-quality, studio-class content from just a laptop. For instance, you can generate an instant video showing “snow falling” by simply typing “snow falls.”
• Produce professional-level work without specialized expertise.
• Develop graphics, images, videos, and other media forms (such as songs) in-house with ease.
• Design logos, branding assets, landing pages, ad creatives, posters, etc.
• Generate all forms of content used in nonprofit communication, including previously impossible tasks like producing songs.
• Generate multiple variations in seconds.
• Create content in multiple languages to reach diverse audiences.

In this new AI-driven world, all you need are imagination and tools for infinite, instant content creation. As an early adopter of AI, I used Midjourney (text-to-image AI) when it launched in 2022 to create the visual for the Impact DAO book cover, images for my blog, and a design for a course certificate.

At Grant Orb, an AI grant writer that I founded, we use AI for all our communications. We created our logo with DALL-E, our product demo video using just my picture and text-to-speech using HeyGen, and multiple songs highlighting Grant Orb’s value proposition using AI music.

If you’re using existing tech like Canva, CapCut, Figma, or Descript, you already have AI integrated into these tools - background removal, text-to-speech, retouching, transcribing, etc are all powered by AI.

AI tools for content creation are widely available and affordable and many are free.

My AI creation stack so far:

• Written: Claude/ChatGPT
• Video: Luma
• Music: Suno/Udio
• Images: Midjourney/DALL-E
• Demos: HeyGen/Descript

Checkout my AI created songs and Product demos on Youtube https://www.youtube.com/@GrantOrb

Stay tuned as I share more about AI workflows and how nonprofits can leverage AI to accelerate their impact.