The Decline of Individual Donors: How Grants Can Save Nonprofits

Everyday donors are dwindling, and all major donors require a proposal. In the United States, the number of household donors giving to charity has dropped by 50%, marking the sharpest decline in the past two decades, according to a recent report. Similarly, in Canada, the number of Canadians making charitable donations has declined for the eleventh consecutive year, as stated in the CanadaHelps 2024 Giving Report.

In this economic climate, how can nonprofits sustain themselves? It’s time to refocus on grants.

Grants have always been the most effective way of fundraising. As someone who has worked with small nonprofits and helped them significantly scale, I focused solely on grants. I said no to every other form of fundraising, whether it be events or optimizing the website for small donations. Instead, I dedicated my efforts to writing and winning grants.

Grants are what drives growth. At Grant Orb, we’re making grant writing super easy for you. All you need to do is describe your project, and our AI writes a complete winning proposal in under 5 minutes.